We do in an odd way.

Powered by a high-GMV creator community and
social media's leading creative strategists.

Odd Duck mascot standing on an iceberg
  • Hippo Education
  • Frog Fuel
  • Ohsnap
  • Goodwipes
  • Hiya
  • Kitty Poo Club
  • Friday
  • Legendary Foods
  • OCTOBUDDY
  • Thigh Society
  • Dr. Berg
  • Milamend
  • Cerebelly
  • Libman
  • Limitless
  • Joyburst

Our Odd Process

Reach more customers.
Lower your CPA.

The right channel, a clear creative strategy, and creators who match your customers. That’s how we help eight- and nine-figure brands scale through TikTok Shop and Meta partnership ads.

  1. STEP 01

    Analyze the opportunity.

    We look at your product, margins, audience, and existing creative to find your next growth opportunity. Is it time for TikTok Shop, or could better content unlock more from Meta and Google first? We build the plan around your brand.

    • Product & channel fit
    • Creative audit
    • Growth strategy
  2. STEP 02

    Build a shop creators can sell.

    For brands ready for TikTok Shop, we get the foundations right: listings, offers, pricing, and creator incentives. We give creators a product story they can demonstrate—and customers a reason to buy.

    • Shop setup
    • Offers & incentives
    • Measurement
  3. STEP 03

    Find the stories that sell.

    We start with your customer personas, then recruit creators who can speak to them. We build the creative strategy end to end—from product positioning and hooks to creator briefs, coaching, and testing. Every round of content tells us what converts and what to make next.

    • Persona-led recruitment
    • End-to-end creative strategy
    • Testing & coaching
  4. STEP 04

    Scale the winners.

    Once we have great creators making great content, we introduce scale. We use Discord and creator contests to coach and incentivize creators to keep posting about your brand.

    We then secure usage rights on that content and amplify it through Meta partnership ads and TikTok Shop ads to lower acquisition costs and reach customers your marketing couldn't before.

    • A community you own
    • Content usage rights
    • Partnership ads & distribution
Let’s find your next growth opportunity

THE QUACK

"The results speak for themselves: we've seen over 50x growth in revenue on TikTok Shop alone. Beyond performance, what sets OddDuck apart is their dedication—they’re not just an agency, they’re an extension of our team. Responsive, proactive, strategic, and always willing to go above and beyond scope, Brennan and his team have been an invaluable partner to Ohsnap."
Ali Radel
Ali Radel
Head of Growth, Ohsnap
“We’ve worked with Brennan and the OddDuck Marketing crew for just over two years, and they now feel like part of the Friday Pickleball team. OddDuck backs up every claim. Non‑branded Performance Max, Shopping, and Search are notoriously tricky in our niche, yet last month those campaigns brought in $102 K in sales at a 4‑5x ROAS. Beyond the metrics, the team is proactive, clear in their reporting, and always tinkering with new ideas while protecting what already works. If you want an agency that can run on its own, treat your ad dollars like their own, and scale responsibly, call Brennan."
Matt Czarnecki
Matt Czarnecki
CEO, Friday Pickleball:
"OddDuck has been instrumental in getting us improved paid ad results within a short time. We appreciate their problem-solving mindset, their ability to plan out strategic optimizations and initiatives, and their focus on results."
Susan
Susan
‍CRO at Hippo Education
“OddDuck is an expert growth marketing partner that brings strong strategic thinking to their clients. I’ve seen them build two very successful acquisition engines"
Brian
Brian
Former Head of Marketing at JP Morgan and SVB
“One of the sharpest I’ve worked with in this area and one of the few that understands and cares about the holistic user experience”
Cyrus
Cyrus
Founder of Andiron AI and Influxion Point
“It's really a cheat code having OddDuck in our corner!”
Anj
Anj
Founder/CEO of Rivet
"Working with OddDuck has been a game-changer for our business! Since partnering with them, our TikTok Shop revenue has grown more than 50x. Their team is incredibly attentive, patient, and knowledgeable. They’re always there to answer questions, troubleshoot, and help us adapt as we grow. We truly would not be where we are today without OddDuck’s expertise and support. Highly recommend!"
Dara McCorkle
Dara McCorkle
Project Manager, Ohsnap

Our Services

With over one billion views generated on TikTok, our creative strategists study what's working in your category, recruit creators who match your ideal personas, and coach them to produce content proven to sell. We then amplify that content across all your media channels.

Your best ads should come from voices your customers already trust. We source micro-influencers in your niche (20k–100k followers), then run their content through partnership ads on Meta to lower acquisition costs at scale.

TikTok Shop Partner
Meta Business Partners
Work with Us

Case Studies

$0 →

$250K/mo

TikTok Shop sales

34M+

Views

+$100K

Incremental Meta ad spend added

$0 →

$100K

TikTok Shop sales

In 60 days

73M

Views

In 3 months

250

Ad creatives generated

In 5 months

$0 →

$150K/mo

TikTok Shop sales

In 60 days

10M+

Views

450

Ad creatives generated

In 5 months

+$200K

Incremental Meta ad spend added

$5K →

$185K/mo

TikTok Shop sales

68%lower

TikTok Shop CPA

56%lower

Meta CPA

29M+

Views

Spending over $50k/mo. on advertising?

Let’s Chat.

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